Lyft Announces It Will Make All Rides Carbon Neutral. Lyft announced it will spend millions of dollars to make all its rides carbon neutral.
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The San Francisco-based ride-hailing company announced Thursday that it will pay for a range of environmentally beneficial projects to compensate for the emissions from the millions of car journeys it provides every week. The tactic, known as carbon offsets, is a way for Lyft to do something about climate change without changing its business model. [Slashdot]
So Lyft is gambling that there are more prospective customers among religious fanatics who actually care that the company they get a ride from is buying indulgences than there are among sane people who don’t want to pay extra for a ride to pay for someone else’s religious beliefs. I’ll bet this makes Uber executives very happy.